New insignia for UWGB

[Big D]

UW-Green Bay Department of Athletics unveils new insignia
New imagery presents pride, power and competitiveness

June 11, 2007

Green Bay, Wis. - The University of Wisconsin-Green Bay Department of Athletics unveiled its new insignia, wordmark and image today at a news conference at the Kress Events Center. Coinciding with the introduction of the new insignia, the Department of Athletics also unveiled its visual identity program, a plan to enhance Green Bay Athletics' visibility.

"We feel the new insignia conveys the emotions, power and competitiveness we want associated with our athletic programs," said Director of Athletics Ken Bothof. "It is an exciting time for Green Bay Athletics with the opening of the Kress Events Center around the corner, and the introduction of our new insignia brings even more energy and feelings of pride."

The primary insignia for Green Bay Athletics incorporates three defining entities. The insignia includes the newly created Phoenix image, a green bird with red and silver accents. The insignia also features a wordmark distinctly created for Green Bay Athletics. Finally, the primary insignia features the word "Phoenix" at the lower right corner of the athletics wordmark.

Imaginasium, Inc. of Green Bay designed the new image. Kory Lax, a 1991 graduate of UW-Green Bay, was the lead designer of the insignia. As a company, Imaginasium provides full brand alignment along with internal and external communications development.

The insignia will be phased in throughout the summer and 2007-08 academic year. Since no public funds have been used in the establishment of the insignia, Green Bay Athletics will phase in the images as sport programs purchase new equipment during their scheduled updates to further refrain from incurring additional costs.

The current University logo and wordmarks will remain in place throughout UW-Green Bay. The new insignia will continue to use the color scheme established with the University logo since its inception in 1997, with the addition of silver as an accent color.

Along with the introduction of the new insignia, wordmark and image, Green Bay Athletics also unveiled a visual identity program to enhance its visibility. The preferred reference is "Green Bay Athletics" or simply "Green Bay" to further establish the bind of Green Bay Athletics, University and the community.

The name "Phoenix" will continue to be used as a singular entity to unite the University with the surrounding community.

Green Bay Athletics will also utilize the services of The Licensing Resource Group, Inc. in the trademarking of the new insignia, wordmark and image. Based in Winston-Salem, N.C., with offices in Michigan, Iowa and Ohio, LRG represents over 120 clients nationwide in the complete management of their trademark licensing program.

horizonleague.cstv.com/genrel/061107aab.html

[Fastbreak]

Any idea how much money they wasted developing this new logo?

[BasketBallJones]

Hopefully for them the cost was less than what we paid to have someone create a stupid looking dog as our mascot.

[Big D]

CSU also has a new logo this year.

horizonleague.cstv.com/ot/hori-cleveland-st-info.html

[Fastbreak]

I really don't know which is worse, Peeping Thor or the viking blob.

[Raider Country]

fastbreak said:

I really don't know which is worse, Peeping Thor or the viking blob.

I don't like the logo, but I love the name "Peeping Thor."

[Willie]

They are both better than YSU's penguin.

[Deleted]

Viking blob is awesome!

[Sixth Man]

fastbreak said:

I really don't know which is worse, Peeping Thor or the viking blob.

They both suck.

[theleewmowen]

Cleveland State unveils new athletics logo

Debut of "Peering Viking" caps two-year process to give Cleveland State teams a more modern look


Cleveland State officially unveiled its new athletics logo Wednesday

Aug. 22, 2007

Cleveland, Ohio - A two-year process to update the Cleveland State athletic spirit marks and logos came to a completion on Wednesday (Aug. 22) when CSU Director of Athletics Lee Reed unveiled a new graphics package for Viking athletics.

As part of the unveiling, a complete line of apparel went on sale at the CSU Bookstore, which is located at 2400 Euclid Ave.

"Today's unveiling is the culmination of almost two years of planning," Reed said. "We examined how our marks were being used and how they could be updated to reflect a more modern looking image that better represents our student-athletes."

The primary athletic mark, nicknamed "Peering Viking", consists of the upper half of a Viking head - from the bridge of the nose on up - peering out over the words Cleveland State, which is printed in the font Friz Quadrata. The focal point of the design is the heavy emphasis on the aggressive stare of the Viking, mostly coming from the strong eyes under the helmet.

"The development of Peering Viking came from one of the first meetings we had during the process," Reed said. "The designers in the CSU Marketing and Public Affairs office had put together over 100 different rough sketches and drawings for us to consider.

"While examining them, we folded one sample of a Viking helmet in half and laid it on top of some text, creating a look that we knew right then was going to be the final primary logo."

In addition to the primary mark, several secondary marks were created using versions of the phrases "Cleveland State" and "Vikings", the "V" symbol which had come into use over the last couple of years and the full and partial Viking head.

"As we went through the design process, it was our intention to not only create a mark that would become synonymous with Cleveland State Athletics, but to also examine the current ways that we are using the various phrases and marks and design options for our fans and coaches to use that fit naturally with the primary mark," Reed said.

"The font that has been used on the Peering Viking logo is the official font of athletics and we will use it whenever possible within the department. Along the same lines, the other secondary marks were created in anticipation of the many ways that we are currently use them."

The new mark has already been incorporated into the uniforms and other apparel that will be worn by CSU student-athletes this year. In addition, the basketball floor in the Wolstein Center has been redesigned using the new marks.

"The floor looks great," Reed said. "I can't wait for our basketball teams to play on it this winter."

The marks were created by Frank Cucciare, a former designer in the CSU Marketing and Public Affairs office, who is now the president of Blink Concepts & Design in Perrysburgh, Ohio.

"I have to commend Frank for a wonderful job on this project," Reed said. "He was passionate about the project from the very beginning and even when he left the university to start his own company, we had his full attention on this project. It was a once in a lifetime opportunity for him and the results show it."

Story provided by Cleveland State Office of Sports Information

horizonleague.cstv.com/genrel/082207aaa.html

[Raider Fanatic]

raiderd said:

CSU also has a new logo this year.

horizonleague.cstv.com/ot/hori-cleveland-st-info.html

This logo is creepy. Is he supposed to be Peeping Thor or Peeping Tom?