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Post by WrightStateFan on Jul 13, 2011 6:21:57 GMT -5
IMG, Horizon League Form Multimedia Rights PartnershipJuly 12, 2011 WINSTON-SALEM, N.C. -- Continuing its rapid growth as the leader in college sports marketing, IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Horizon League for a five-year multimedia rights partnership. The Horizon League, which is entering its 33rd season of operation and headquartered in Indianapolis, IN, is a NCAA Division I athletics conference comprised of 10 public and private institutions of higher learning. “With the Horizon League brand more recognized than ever, we look forward to this partnership with IMG Worldwide taking us to even greater heights while continuing our emphasis as a values-based conference,” said Jonathan B. LeCrone, Horizon League Commissioner. Under the terms of the agreement, IMG College will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, temporary venue signage, game programs, event promotions, and hospitality at Horizon League championship events. IMG College also has the exclusive sales rights for public address announcements, the League’s website, advertising, radio, and TV broadcasts. “We are excited to represent the Horizon League’s multimedia rights and to kick-off this long-term partnership,” said Ben C. Sutton Jr., President, IMG College. “The Horizon League continues to strive toward being one of the nation’s leading athletics conferences, and we look forward to escalating its reach to the millions of college sports fans across the nation." IMG College represents multimedia rights at Horizon League partner institution, Valparaiso. Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties. www.horizonleague.org/blog/img-horizon-league-form-multimedia-rights-partnership.html
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Post by Cheerfan on Jul 13, 2011 6:25:10 GMT -5
I wonder how this affects the HLN?
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Post by bballraider on Jul 13, 2011 10:34:28 GMT -5
Wasn't this the same firm WSU fired after 1 year because they didn't do a good job marketing us. I remember something with the student group finding some sponsorship and IMG not being flexible with some of those sponsors. If it is the same firm, I sure hope they do a better job with the conference then they did for us, and not screw things up worse than they are now.
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Post by Rush the Court on Jul 14, 2011 6:17:02 GMT -5
I wonder how this affects the HLN? Sounds like they will be selling commercial time for the HLN. I doubt the broadcasts change much beyond that. |
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Post by gerb on Jul 14, 2011 9:02:24 GMT -5
If I'm reading it properly, this won't have an effect on WSU outside the commercials played and the ads on broadcasts. Also, this is NOT the same group that we brought in a couple of years ago (unless there was a name change). That group was Nelligan's Sports Marketing. They've been successful at other colleges, but it was clearly a raw deal for WSU. bballraider is right about the student group thing. Wright-Patt Credit Union donated a ton of balloons with their logo on them to the student section. The Nelligan's rep flipped out because WPCU was getting advertising within the Nutter Center and they weren't getting a cut. They tried to block the things from entering the building because they weren't sanctioned by NSM. Fortunately the administration recognized that a few extra bucks wasn't worth straining their relationship with a huge sponsor and the student body as a whole.
...but that's beside the point. This is the league office selling ads for championships. We should be fine on our own.
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Post by bballraider on Jul 14, 2011 9:39:32 GMT -5
If I'm reading it properly, this won't have an effect on WSU outside the commercials played and the ads on broadcasts. Also, this is NOT the same group that we brought in a couple of years ago (unless there was a name change). That group was Nelligan's Sports Marketing. They've been successful at other colleges, but it was clearly a raw deal for WSU Thanks gerb, glad to hear it's not the same firm that Wright State fired. That gives me a little more faith in the league's decision. |
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Post by Class of '83 on Oct 13, 2011 6:49:23 GMT -5
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