2022/23 basketball schedule and season tickets
Jul 21, 2022 20:19:35 GMT -5
Post by jumbojimbo on Jul 21, 2022 20:19:35 GMT -5
This new parking plan is just a continuation of the same ill conceived and counterproductive parking plan we've been dealing with for years.
The old plan was a misguided attempt to create value for the season ticket holders by inconveniencing non-season ticket holders. It tried to create a false scarcity and create value where none exists. The old plan did nothing to boost season ticket sales. There isn't a single person who bought season tickets so they wouldn't have to part below the pond. There isn't a single person who upgraded to premium tickets to park in a closer lot. The only effect the old plan had was to discourage casual fan from attending games. It made parking inconvenient for the casual fan and it did nothing but drive people away. Who would return to another game after hiking in 20 degree weather or rain in the dark in the middle of January when the upper lot was less than half full? It was a completely counterproductive plan, plain and simple.
The new plan doubles down on the doomed goal of creating false scarcity and creating value where none exists. Now we are adopting the same mean spirited plan to bar people from lots that have sufficient capacity to handle all of the cars likely to attend any game. It's exactly the same as the current plan. We're going to inconvenience people needlessly and create nothing but ill feelings and more empty parking spaces. Now we are going to treat not only casual fans as second class citizens, but our season ticket holders too.
What's going to happen? We have what, 1000 individual season ticket "holders"? Lets be generous and say 700 people will pay some extra money. Let's say $100 each. That's a $70,000. Let's be extra generous and round it up and say $100k. Meh, let's say $125k. That's a lot of money, right?
Okay, we've already spent a lot of time and effort designing this plan. That's a cost. We're going to spend more money to administer the plan. That's a cost. We're going to have a certain percentage of people who see this as the last straw and cancel their season tickets. That's a loss. Now we have to hire additional parking attendants if we're actually going to enforce these limits. That's a cost. We're going to have to pay to run busses, assuming we follow thru on that promise. That's another cost. We're going to have season ticket holders decide it's too cold or raining and they'd rather just stay home. That's lost concession sale revenue. So what's the net? A lot of overhead and effort, a handful of dollars, a lot of bad feelings and a crowd that gets even smaller. That is what is going to happen if you look at it honestly.
We simply can not create value by trying to create an artificial scarcity. You can't make yourself taller by cutting off one of your feet. This plan is misguided and doomed to fail. Just as the existing parking plan has done nothing but drag down ticket sales and attendance for years, this one will too.
I want the program to succeed. I really do. We're willing to pay. We're not fair weather fans. We've been season ticket holders since the last days of Ralph. We suffered thru the Shilling years. But I can't say we love the program anymore. We don't love the downward spiral of the program. We don't love the atrocious game experience which gets worse every single year. And it's very difficult to pay extra for decisions that are clearly wrong. We're just not going to do it. And unfortunately we won't be the only ones.
The old plan was a misguided attempt to create value for the season ticket holders by inconveniencing non-season ticket holders. It tried to create a false scarcity and create value where none exists. The old plan did nothing to boost season ticket sales. There isn't a single person who bought season tickets so they wouldn't have to part below the pond. There isn't a single person who upgraded to premium tickets to park in a closer lot. The only effect the old plan had was to discourage casual fan from attending games. It made parking inconvenient for the casual fan and it did nothing but drive people away. Who would return to another game after hiking in 20 degree weather or rain in the dark in the middle of January when the upper lot was less than half full? It was a completely counterproductive plan, plain and simple.
The new plan doubles down on the doomed goal of creating false scarcity and creating value where none exists. Now we are adopting the same mean spirited plan to bar people from lots that have sufficient capacity to handle all of the cars likely to attend any game. It's exactly the same as the current plan. We're going to inconvenience people needlessly and create nothing but ill feelings and more empty parking spaces. Now we are going to treat not only casual fans as second class citizens, but our season ticket holders too.
What's going to happen? We have what, 1000 individual season ticket "holders"? Lets be generous and say 700 people will pay some extra money. Let's say $100 each. That's a $70,000. Let's be extra generous and round it up and say $100k. Meh, let's say $125k. That's a lot of money, right?
Okay, we've already spent a lot of time and effort designing this plan. That's a cost. We're going to spend more money to administer the plan. That's a cost. We're going to have a certain percentage of people who see this as the last straw and cancel their season tickets. That's a loss. Now we have to hire additional parking attendants if we're actually going to enforce these limits. That's a cost. We're going to have to pay to run busses, assuming we follow thru on that promise. That's another cost. We're going to have season ticket holders decide it's too cold or raining and they'd rather just stay home. That's lost concession sale revenue. So what's the net? A lot of overhead and effort, a handful of dollars, a lot of bad feelings and a crowd that gets even smaller. That is what is going to happen if you look at it honestly.
We simply can not create value by trying to create an artificial scarcity. You can't make yourself taller by cutting off one of your feet. This plan is misguided and doomed to fail. Just as the existing parking plan has done nothing but drag down ticket sales and attendance for years, this one will too.
I want the program to succeed. I really do. We're willing to pay. We're not fair weather fans. We've been season ticket holders since the last days of Ralph. We suffered thru the Shilling years. But I can't say we love the program anymore. We don't love the downward spiral of the program. We don't love the atrocious game experience which gets worse every single year. And it's very difficult to pay extra for decisions that are clearly wrong. We're just not going to do it. And unfortunately we won't be the only ones.
